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Fried Chicken Specialty 2024

The Hot Chicken Company.

A bold, flame-fueled identity for a fried chicken brand that turns up the heat — modern, comfortable, and impossible to forget.

Brand Identity Logo Design Packaging Brand Strategy Visual Identity Guidelines
The Hot Chicken Company
The Brand in Action

Mockups & Identity

From t-shirts to takeaway bags, every touchpoint was designed to scream flavor — bold, fiery, and unmistakably Hot Chicken.

BURN THE HUNGER·BURN THE HUNGER·BURN THE HUNGER
Burn the Hunger Box FOOD BOX · BURN THE HUNGER
Hot Chicken T-Shirt T-SHIRT
Takeaway Bag TAKEAWAY BAG
Drink Cups DRINK CUPS
Food Presentation FOOD PRESENTATION
Brand Colors

Painted with fire.

Primary
Deep Red
#8B1818
Accent
Flame Red
#E11D1D
Highlight
Crispy Gold
#FFD700
Background
Cream
#FFF8E7
🔥
🍗
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