Journal · Notes on Branding
thoughts from the studio.
case studies, design takes, and what we learn while shaping brands.
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Case Studies
Brand Strategy
Design Process
Studio Life
Featured · Case Study
how we turned a sushi shop into a comic-book mascot brand.
behind the scenes of MISO — naming, mascot design, and the comic strip that became the brand voice.
MISO
Dr. Bean
Case Study
building a premium feel for a specialty coffee brand.
Strategy
Brand Strategy
why naming is 80% of the brand (and how we do it).
Flexastay
Case Study
designing an identity that lives on a small phone screen.
Color
Design Process
why we picked yellow for a burger joint (and not red).
Studio
Studio Life
a year in pink: what we shipped in 2024.
Bambalooni
Case Study
bringing tunisian heritage into a modern restaurant identity.